Key Responsibilities

• Develop and implement growth strategies focused on increasing inbound sales leads.
• Identify and analyze growth opportunities within the market, including emerging trends and competitive landscape.
• Collaborate with the marketing team to create and optimize campaigns across various channels, including SEO, SEM, email marketing, social media, and content marketing.
• Design and execute A/B tests to improve campaign performance and lead conversion rates.
• Track and analyze key performance metrics to assess the effectiveness of growth strategies.
• Work closely with the sales team to ensure alignment on lead generation goals and quality.
• Manage and optimize the lead funnel to maximize conversion rates.
• Conduct market research to understand customer needs and preferences, and use these insights to drive growth initiatives.
• Lead cross-functional projects to implement new growth strategies and initiatives.
• Stay updated on the latest growth hacking techniques and digital marketing trends.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in growth marketing or a similar role, preferably in the B2B SaaS or logistics industry.
• Proven track record of successfully driving growth and increasing inbound sales leads.
• Strong understanding of digital marketing channels and growth hacking techniques.
• Proficiency in web analytics tools (e.g., Google Analytics, SEMrush) and marketing automation platforms.
• Excellent analytical and problem-solving skills.
• Strong project management skills and ability to lead cross-functional teams.
• Exceptional communication and interpersonal skills.
• Ability to thrive in a fast-paced and dynamic environment.

Performance Expectation

• Significant increase in the number of inbound sales leads.
• Improved conversion rates from lead to customer.
• Successful implementation of growth strategies within budget and timelines.
• Positive feedback from the sales team on lead quality and volume.

Work Schedule

• Mon to Fri - Work from Office - Andheri East, Mumbai.